Casper Labs Site Terms

Last updated: February 9, 2022&nbsp;1. IntroductionThis Trademark Policy and Guidelines (the “Policy”) outlines the rules for using the trademarks, including but not limited to service marks, trade names, logos, designs, icons, slogans, trade dress, and other source identifiers (“CasperLabs Trademarks”) relating to any products or services (“CasperLabs Products”), developed, distributed, sold, or marketed by CasperLabs Holdings AG (“CasperLabs”), including CasperLabs’ source code as distributed or made available in or through CasperLabs’ Github at&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://github.com/casper-network">https://github.com/casper-network</a> .This Policy attempts to balance two competing interests: CasperLabs’ need to ensure that the CasperLabs Trademarks remain reliable indicators of quality, source, and security; and CasperLabs’ desire to allow community members, users, software distributors, service providers, and others authorized parties to discuss the product and services, including software and source code, while accurately describing their affiliation with CasperLabs.Unless otherwise explicitly stated in the relevant agreements, this Policy shall be applicable regardless of whether the underlying licenses are granted under commercial terms or under the CasperLabs’ Community License.&nbsp;2. Commitment to Open-Source PrinciplesCasperLabs Products may be licensed and provided under free and open-source oriented terms, e.g., under its Community License, or under one or more licenses for commercial purposes, at CasperLabs’ discretion. In order for CasperLabs to maximize, encourage, and facilitate the use and development of CasperLabs Products, CasperLabs may license the use of CasperLabs Trademark to the community or other licensees. However, CasperLabs is duty-bound to do so in a way that preserves the CasperLabs Trademarks’ source-identifying properties, as well as their ability to apprise customers and users of the quality of its products and services.This Policy intends to regulate the use of CasperLabs Trademarks in connection with and will be applicable to all licenses granted by CasperLabs.&nbsp;To request authorization to use the CasperLabs Trademarks in any way that deviates or otherwise is not included or described in this Policy, or to report any instance of infringement or dilution of CasperLabs’ intellectual property rights, including but not limited to CasperLabs Trademarks, please contact CasperLabs at the contact information below.&nbsp;3. General Trademark UseThe guiding principle for the use of CasperLabs Trademarks is that every use must properly apprise any third party, and not be misleading, either directly or indirectly, by admission or omission, regarding the underlying product and CasperLabs as the source of that product. To this end, you may not, under applicable trademark laws and this Policy, use trademarks that would create a likelihood of confusion with other products, providers, or services. This include, for instance, the use of CasperLabs’ logo on your website in a way that suggests that your website is the official website of CasperLabs, or that CasperLabs endorses or sponsors your website, or is otherwise affiliated with you.If unsure about how the use you are making of the CasperLabs Trademarks, refer to the above guiding principle.&nbsp;4. Trademark Use Terms and ConditionsConsistent with the above principle, you may not, directly or through agents:<ol><li>Use the CasperLabs Trademarks in connection with, or otherwise for the use or distribution of CasperLabs Products if you are not concurrently in compliance with any underlying or otherwise applicable license, including because of temporary non-compliance or suspensions of rights;</li><li>Apply for or otherwise attempt to register any trademarks associated, derived from, or otherwise confusingly similar with CasperLabs Trademarks;</li><li>Use, adopt, or otherwise incorporate, in whole or in part, the CasperLabs Trademarks as part of your own trademarks, including but not limited to service marks, domain names, company names, trade names, or product names;</li><li>Engage in any of the above while using trademarks that are confusingly similar to, obvious variation of, or any phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of CasperLabs Trademarks, to designate:<ul><li>Similar or compatible products, services, software, or source code, or any other known CasperLabs project, prototype, or other asset;</li><li>Domain names or email addresses of any kind;</li><li>Company names, trade names, DBAs, or other business names;</li><li>Social network site names, handles, or other social media or Internet-based identifiers (e.g., subreddits, Github subfolders, Facebook groups, Instagram pages, etc.); or</li><li>Ad-word or other keyword used to generate sponsored links.</li></ul></li><li>Use the CasperLabs Trademarks in connection with products or services that combine CasperLabs Products with other source code (e.g., a single executable for both software programs);</li><li>Use CasperLabs Trademarks or confusingly similar designations in any manner, media, or format that is inaccurate, distasteful, obscene, explicit, vulgar, profane, offensive, libelous, slanderous, or disparaging of CasperLabs, its affiliates, subsidiaries, products, or services; or</li><li>Use the CasperLabs Trademarks or confusingly similar versions of the CasperLabs Trademarks in any manner, media, or format that otherwise violates any law or regulation.</li></ol>&nbsp;5. Use and Placement of Trademark Legends<ol><li>You may only use the CasperLabs Trademarks in conjunction with the proper legends and notice symbol. The trademarks’ legends should include the “®” symbol for registered trademark and the “™” symbol for unregistered trademarks. If unsure as to the applicable symbol, you may contact CasperLabs to verify that the current status of any CasperLabs Trademark. Legends and symbols must be in a readable size, but always smaller than the mark to which they attach.</li><li>Applicable legends and symbols must be attached immediately after the relative CasperLabs Trademark and must be replicated for each CasperLabs Trademark, regardless of the number of repetitions. If a word mark, the legend or symbol must be in a superscript at the upper right corner of the mark; If a logo, design, or other graphic designation, the legend or symbol must be immediately adjacent to the logo or design in either a superscript, at the upper right of the mark, or subscript, on the lower right of the mark.</li><li>You may not modify the legends and notice symbols attached to CasperLabs Trademarks as provided by CasperLabs. If you are using a word mark, use a trademark notice symbol on the most prominent use of the CasperLabs Mark. if there is not a single most prominent use, then use a trademark notice symbol on the first use of the CasperLabs Mark that appears.</li><li>You may only request trademark image files by contacting us at brandassets@casper.io. All CasperLabs Trademarks made available here under are provided “as is” and CasperLabs disclaims any warranties and merchantability, fitness for a particular purpose, and/or non-infringement, as well as any other express or implied warranties with respect to CasperLabs Trademarks and content. CasperLabs will not be liable to you on any legal theory or otherwise for any damages arising out of this Policy or use of any CasperLabs Trademarks. Where a limitation of liability is not allowed in full or in part, this limitation may not apply.</li><li>You may not use any modified versions of CasperLabs Trademarks, except that you may use a different color or colors for the CasperLabs Trademarks and the relevant background, provided that:<ul><li>The essential shape and character of CasperLabs Trademarks is preserved and does not infringe any third-party rights;</li><li>A minimum clear space exists between CasperLabs Trademarks and other elements; and</li><li>CasperLabs Trademarks are reasonably visible or readable, and scaled proportionally such that the trademarks’ proportions and image are not altered.</li></ul></li><li>To the extent this Policy is incorporated by reference into a contract, including but not limited to a licensing agreement, the terms of this Policy will be interpreted consistent with that of such agreements and, if conflicting with such terms, the conflict will be resolved according to the specific agreement’s stipulations. In addition, compliance with this Policy will be a condition to your continue compliance with any such agreements. Failure to comply will result in a suspension or termination of the underlying rights.</li></ol>&nbsp;6. Attribution ObligationYou must include the following notice in the any document, medium, or instance of use of the CasperLabs Trademarks. The notice must be presented in an easily readable typeface and should be placed at the end or bottom of any document (e.g., marketing materials), at the bottom of webpages, forum pages, or other Interned-based identifiers, at the bottom of any graphic materials (e.g., pictures, videos), and on the back or foot of product packaging.“CASPERLABS and the “CL” logo are registered and/or unregistered trademarks of CasperLabs.”&nbsp;7. Consistent UseAccording to the general principle of this Policy, CasperLabs Trademarks must be used consistent with and exactly as used by CasperLabs. You may not vary, deviate from, or change the spelling, abbreviate the designations, add or delete punctuations or other matter, break or compound words, capitalize letters, or pluralize any word.Following is a list of inconsistent uses:<ul><li>CASPERLABS ® (all capitalized)</li><li>Casperlabs ® (“L” is not capitalized)</li><li>casperlabs ® (all lowercase)</li></ul>Please note that this list is not exhaustive and should not be interpreted as a complete or exclusive list of all uses of CasperLabs Trademarks that may be inconsistent or incorrect under this Policy.&nbsp;8. Nominative Use NoticeIf you are using the CasperLabs Trademarks without a license but the uses fall within the definition of fair use or nominative use, you must conspicuously show the following notice in readable print:“[Your Name], its products, services, software, and source code are not sponsored, certified, endorsed or approved by, or affiliated with, CasperLabs, or their respective subsidiaries and affiliates.”&nbsp;9. Quality and Compliance AssuranceIn the event you use CasperLabs Trademarks under a license, CasperLabs may, at its sole discretion, from time to time, request to inspect or otherwise request any information reasonably determined by CasperLabs to be useful or necessary to determine the quality and compliance of your CasperLabs Trademarks use with this Policy. Upon such requests, you agree to respond to CasperLabs in a reasonably prompt manner and to provide any such materials as indicated by CasperLabs.&nbsp;10. Trademark Uses Guidelines&nbsp;1. Distribution of unmodified CasperLabs Products:When you redistribute an unmodified copy of CasperLabs Products, you are not changing the quality or nature of it. Therefore, you may retain the CasperLabs Trademarks we have placed on the CasperLabs Products to identify your redistribution, regardless of the form or method of distribution. This kind of use only applies if you are redistributing official CasperLabs Products that have not been changed in any way.&nbsp;2. Distribution of CasperLabs Products you compiled or modified:You may only use the CasperLabs’ word marks, but not the logos or graphic designations, and solely for purposes of truthfully describing the origin of the software that you are providing, i.e., that the code you are distributing is a modified version of CasperLabs Products. For instance, you may indicate that “this software is derived from the CasperLabs ® source code.”&nbsp;In these cases,&nbsp;you can affix your own trademarks on the code version you compiled or modified, because you are the origin of that code version.3. Statements regarding CasperLabs Product: You may use CasperLabs Trademarks to truthfully describe the relationship between your code and CasperLabs, provided that the relationship is properly described. The following is a non-exhaustive list of acceptable uses:<ol><li>[Your software, product or service] works with CasperLabs ®;</li><li>[Your software, product or service] uses CasperLabs ® Software;</li><li>[Your software, product or service] is compatible with CasperLabs ®; or</li><li>[Your software, product or service] is powered by CasperLabs ®.</li></ol>&nbsp;11. Contact InformationIf you have any questions regarding this Policy, would like to talk about trademark that are not addressed or described in the Policy, or would like to report any abuse, infringement, or dilution of CasperLabs’ intellectual property rights, please reach us at&nbsp;<a href="mailto:legal@casperlabs.io">legal@casperlabs.io</a>&nbsp;.&nbsp;12. Updates to the PolicyCasperLabs reserves the right to modify this Policy at any time. Any such updates will come into effect and be applicable as soon as they are posted on CasperLabs website, or otherwise notified to you in writing. You should review this Policy from time to time to keep yourself apprised and aware of these updates.&nbsp;&nbsp;

Casper Labs Trademark Policy and Guidelines

Casper Labs Site Privacy Policy

Editor’s note: This article is a part of our content series, “Demystifying Blockchain,” where we explore how enterprise and government teams are using blockchain technology today. By dissecting real-world examples, we demonstrate the impact of the technology across industries and the value blockchain is bringing to all kinds of businesses. Read more from this series&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.casperlabs.io/blog/financial-services-companies-can-build-resilience-with-tokenization">here</a>.&nbsp;Retail is going digital: More than&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.cbsnews.com/news/retail-store-closings-prediction-ubs-analyst/">50,000 retailers</a> could disappear from brick and mortar locations over the next five years. Already, brands like&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.businessinsider.com/stores-closing-in-2023-list#bath-and-body-works-50-stores-4">Bed Bath &amp; Beyond, Foot Locker, and Bath &amp; Body Works</a> have closed hundreds of stores due to inflation and changing consumer behavior. As the retail landscape evolves, it’s critical businesses know what shoppers want—and that they’re able to adapt to fast-changing preferences and market conditions. Blockchain technology has emerged as a solution to help them respond to consumer preferences while also improving internal operations.&nbsp;Blockchain technology enables businesses to more efficiently and securely store information, record transactions and prove ownership, all on a distributed, tamper-proof ledger. It can help businesses bring more transparency to their&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.casperlabs.io/blog/blockchain-is-bringing-clarity-to-a-chaotic-supply-chain">supply chain</a>, ensuring the right products get to buyers safely and on-time, while keeping customers satisfied and willing to return. This is one major&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.globenewswire.com/en/news-release/2023/03/07/2621787/0/en/Blockchain-in-Retail-Market-Size-Expected-to-Reach-USD-2082-8-Million-by-2028-With-42-8-CAGR.html">driver of growing blockchain adoption</a> within the global retail industry.&nbsp;But leveraging other innovative blockchain technology features—from gamification to product origin verification—can help retail businesses come up with more creative and memorable engagement strategies that drive greater customer engagement and satisfaction.&nbsp;&nbsp;<h4>Direct Customer Engagement</h4>&nbsp;Even though inflation has made buyers cautious about spending,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.retaildive.com/spons/the-top-retail-trends-for-2023/641881/#:~:text=In%20fact%2C%20according%20to%20our,the%20changing%20needs%20of%20customers.">the vast majority (86%)</a> of customers still want to engage with the businesses they regularly patronize. And a deal can be the difference between a closed sale or not:&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://squareup.com/us/en/the-bottom-line/reaching-customers/gen-z-shopping-dealbreakers">42% of Gen Z customers, 41% of Millenials and 37% of Gen X</a> customers will choose not to shop at a brand due to a lack of discounts. But blockchain technology enables retailers to easily and securely contact customers to share coupons, loyalty points, and other rewards to keep them engaged.How do rewards work using blockchain technology? Businesses create an account or a “wallet,” that customers can access either via downloadable app, a text message, or web browser. Blockchain technology then becomes the vehicle through which retailers upload those coupons and rewards onto customers' accounts.&nbsp;For example, a food and beverage company that stores their transaction data on blockchain can&nbsp; recognize when a product is selling slower than usual. Noticing that the product is expiring soon, leaders can quickly generate a promotion, like buy-one-get-one free, preventing product waste.&nbsp;Brands are just beginning to explore this concept in innovative ways: Last year,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://about.nike.com/en/newsroom/releases/nike-launches-swoosh-a-new-digital-community-and-experience">Nike launched a beta version of .Swoosh</a>, a digital community powered by blockchain technology. Users are able to collect virtual shoes and jerseys to wear in digital games, and also unlock access to physical products or intimate conversations with athletes or designers. Today, there are&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://adage.com/article/digital-marketing-ad-tech-news/nike-starbucks-show-how-brands-are-rethinking-nfts/2477836?adobe_mc=MCMID%3D41573691697632694560319048848958802087%7CMCORGID%3D138FFF2554E6E7220A4C98C6%2540AdobeOrg%7CTS%3D1686149875&amp;CSAuthResp=1%3A%3A2010471%3A150997699%3A24%3Asuccess%3AE775193AA771EE9C4A3A3E1E89FF0AEC">300,000 .Swoosh IDs minted</a>.&nbsp;Rather than crowding a customer’s inbox with deals, this platform enables retailers to delight customers with a more immersive brand experience. It brings a sense of gamification to commerce, which can be especially appealing to Millennials and Gen Z,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.ypulse.com/article/2022/12/19/gen-z-millennials-and-gen-alphas-favorite-video-games-of-2022/#:~:text=YPulse%20data%20shows%2095%25%20of,for%20every%20one%20of%20them.">a generation of gamers</a> who represent&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.wordstream.com/blog/ws/2022/08/09/gen-z-stats#:~:text=They%20make%20up%2040%25%20of%20the%20global%20consumer%20population&amp;text=They%20already%20account%20for%2040,by%20the%20end%20of%202022.">40% of the consumer market</a>.&nbsp;&nbsp;<h4>More Secure, Transparent Transactions&nbsp;</h4>&nbsp;Before consumers—especially Gen Z shoppers—are willing to participate in more dynamic rewards programs with retailers, it’s becoming increasingly important for brands to prioritize environmental, social, and corporate governance.&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://squareup.com/us/en/the-bottom-line/reaching-customers/gen-z-shopping-dealbreakers">Over half</a> of Gen Z buyers prioritize sustainability when shopping. And if a business has poor ethics rankings, 20% of Gen Z consumers will consider it a dealbreaker.Most retailers recognize this:&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://chainstoreage.com/kpmg-retail-executives-top-challenges-priorities-2023-are">88% of ESG initiatives have maintained or increased in importance</a> this year compared to last, and 84% of ESG budgets remaining equal or higher than 2022. Businesses that use blockchain technology to track and trace where supplies are sourced and how they are handled are better equipped to be transparent with consumers about where goods are coming from and how they get to store shelves.&nbsp;Along with greater transparency, blockchain technology provides retailers with greater trust. Just one instance of coupon fraud can cost retailers and manufacturers up to&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://progressivegrocer.com/feds-uncover-31m-coupon-fraud-scheme">$31 million in sales</a>.&nbsp; But because blockchain technology is immutable and tamper-proof, retailers can worry less about fraud, and instead focus on providing greater deals for their customers. And, critically, blockchain technology can also employ pseudonymity to help improve privacy best practices, ensuring that personal customer information is never directly exposed.&nbsp;&nbsp;<h4>Improving Customer Experience and a Creating a More Resilient Business</h4>&nbsp;With blockchain technology, retailers can build greater customer engagement by offering innovative rewards and loyalty programs and providing consumers with more insight into the ethics of their business. The best part? Working on a blockchain solution isn’t only beneficial for customers. Implementation can also unlock more revenue opportunities and cost efficiency for a business.&nbsp;Over the next several months, amid ongoing economic uncertainty,&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://squareup.com/us/en/the-bottom-line/selling-anywhere/future-of-commerce-retail-insights">the majority of retailers</a> are going to be prioritizing more digital sales channels. Meanwhile, consumers are becoming increasingly interested in exploring new ways to shop, from virtual reality to text message.&nbsp;&nbsp;To prepare for what’s ahead, retailers can start by exploring what’s possible with a blockchain technology solution provider like Casper Labs. We provide hands-on support via a managed services offering, ensuring any retailer can build trust, personalization, security, and loyalty into their retail operations.&nbsp;&nbsp;<a target="_blank" rel="noopener noreferrer" href="https://www.casperlabs.io/industries/retail">Learn how</a> retail businesses can work with Casper Labs.&nbsp;

How Retailers Can Leverage Blockchain Technology to Improve Customer Engagement

<div>Earlier today, BLOCKv and SmartMedia Technologies <a href="https://finance.yahoo.com/news/blockv-smartmedia-technologies-partners-casperlabs-130000932.html" target="_blank" rel="noopener">announced</a> that they will offer their popular NFT solution on the Casper Blockchain, in partnership with CasperLabs.&nbsp; Why is this a big deal?&nbsp; &nbsp;In a word, accessibility. SmartMedia Technologies offers a self-serve, no-code environment that allows any user – whether they’re a developer or not – to easily deploy BLOCKv-powered “Smart NFTs” without needing to commit any significant technical resources (or to have any existing experience navigating blockchain technology, for that matter).Thanks to Casper’s proof-of-stake nature, this process can now take place in a <a href="https://blog.casperlabs.io/new-power-usage-report-shows-the-casper-networks-impressive-energy-efficiency-relative-to-other-blockchain-protocols/" target="_blank" rel="noopener">significantly more energy-efficient environment</a> that both reduces the carbon footprint of each transaction and offers drastically lower gas fees for a more cost-effective bottom line.&nbsp;Casper also offers the most secure blockchain environment for the growing number of businesses looking to unlock value from Web3 technologies without compromising core compliance requirements – e.g., deploying a smart contract over which they will have no subsequent control. Casper’s unique, <a href="https://docs.casperlabs.io/dapp-dev-guide/why-build-on-casper/#contract-upgrades" target="_blank" rel="noopener">upgradeable smart contract model</a> renders this issue moot.&nbsp;This announcement represents a major milestone for <a href="https://casperlabs.io/success-stories" target="_blank" rel="noopener">Casper’s growing NFT ecosystem</a>. CasperLabs is already working with companies building a diverse array of NFT applications on the Casper Blockchain, including an NFT-based patent trading marketplace, fine arts auctions and a marketplace for luxury collectibles.&nbsp;Both BLOCKv and SmartMedia have a proven track record in driving mass adoption of NFT technology, via campaigns and partnerships with the likes of the NBA, Vodafone, AXE, Ben &amp; Jerry’s and Doritos, among others. They are welcome additions to the ever-growing Casper ecosystem, and promise to usher in even more exciting developments in the coming months.&nbsp;BLOCKv and CasperLabs will be showcasing the capabilities of this new partnership during a June 9th event Under The Big Top at Consensus in Austin, TX. There, users will be able to enter into an augmented reality experience and search the event space for Non-Fungible Treasure Chests, unlock them and receive NFT Give-Aways.</div>

A Breakthrough Moment for NFT Adoption

Let’s be real. People are tired of hearing about blockchain.&nbsp;The popular narrative around blockchain generally equates to crypto. Recent headlines—along with the bad actors who have exacerbated an extended downturn—have understandably generated scrutiny, exhaustion, and cynicism around the space. But focusing too much on this narrow area comes with a big risk of glossing over a larger, more promising reality with longer-term impact: blockchain is here to stay.&nbsp;Instead of the ebbs and flows of digital asset markets, the increasingly creative and diverse ways that businesses incorporate blockchain into their existing systems will define (and are actively defining) its future. Blockchain’s true utility is in unparalleled copy protection and digital certification, both essential for a nearly limitless pool of business applications.&nbsp;Organizations of all sizes are tired of the challenges that come with proving ownership and authentication of their assets, be it a mortgage reconciliation, auto lease, patent, coupon code… you name it. Blockchain represents the first time businesses, governments, and Wall Street are able to securely store their data in a tamper-proof and fully traceable manner. This isn’t a distant future, either. We have seen firsthand that organizations are actively investing in this technology, inspiring us to gauge the pace of adoption in early 2023.&nbsp;Business adoption is often responsible for driving mainstream spread of significant new technologies, and blockchain looks to be no exception. Even in its early stages, blockchain is already following a remarkably similar growth pattern as the internet itself. What began as an anarchistic marketplace 20-30 years ago has since matured into the backbone of commerce, communication, and entertainment. Blockchain is on a parallel fast track toward becoming an undeniable net-revenue positive for businesses. Some of the world’s biggest enterprises and governments today are recognizing that blockchain is not here to rip and replace their existing infrastructure, but to help them realize a more efficient output with their existing tools.Naturally, business leaders have some questions: How does blockchain impact my existing data infrastructure and IT tooling? Will my data be secure? What are the use cases for my business? Will my team’s developers know how to implement it? How does blockchain fit into our budget? Will it actually help us overcome important business challenges?&nbsp;We set out to answer these questions.&nbsp;In this report, you’ll find that nearly 90% of businesses in the US, UK, and China are starting to use blockchain in some capacity. Yet they’re grappling with surprising knowledge gaps as well as key challenges like lack of interoperability and company buy-in.&nbsp;As you’ll find in this report, we are in the midst of a pivotal moment for both blockchain and enterprise technology at large. Blockchain is ready for the enterprise, and enterprises are ready for it. We hope you find this report to be a valuable and lasting resource, no matter where you are in your journey with blockchain. <a target="_blank" rel="noopener noreferrer" href="https://www.casperlabs.io/#blockchain-data-report">Download report here.</a>

Retail

3X

$18B

700%

FROM THE FRIENDLY BLOG

Who’s building on Casper